Hug for Jan
MARKETING YOUR BOOK:
FOUR THINGS WRITERS CAN LEARN
FROM THE BUSINESS MODEL
Writers more than frequently than not tell me they are stymied when it comes to marketing their book. They prefer sitting at their desk writing. They would love to hide in their little corner of the world and let the book sell itself.
However, the book won’t sell itself.
There are multi-million dollar deals for some authors. For all but very few authors. However, they have a proven track record or have had a unique life experience. For example
- Simon & Schuster signed Mary Higgins Clark, the mystery writer, to a $10.1 million, five-book contract.
- Dell Publishing’s agreement less than two weeks ago to pay $5.2 million for hardcover and paperback rights to two books by Thomas Harris, the author of three best sellers, including the current ”Silence of the Lambs.”
- Malala Yousafzai, 15, will get a chance to tell her story with the publication of a book I Am Malala. The deal: 3 million dollars.
- Amanda Knox agreed to a nearly $4 million book deal with HarperCollins about her trial and imprisonment in Italy for the murder of her British roommate.
Yes, the multimillion dollar book deals are out there for those persons with name recognition or with bizarre experiences. However, they aren’t out there for you or for me. For us marketing is viewed as a struggle and a challenge. We must work diligently to sell our books.
Business persons offers some marketing hints for authors. I’ve collected a four to share. NOTE: I’ve changed some of the material to reflect writing and readers rather than businesses and customers.
As I read articles and columns about being successful in business I see hints which might help us market our books. After all, our book is a product and a product must be marketed if it is to be sold. And marketing requires us to develop an outgoing side to our personality. Sitting in a corner mouse-like doesn’t cut it.
In this article I’ll share four business-model lessons I’ve gleaned from reading different columns: developing an opening line, sell yourself first, developing empathy, and developing self-confidence.
SELL YOURSELF FIRST
When selling your book (product) what you really sell first is yourself. The ultimate product is (more…)