CAROLYN'S COMPOSITIONS

July 13, 2014

Marketing Your Book: 4 Things Writers Can Learn from Business

CAROLYN’S COMPOSITIONS

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Hug for Jan

MARKETING YOUR BOOK:

FOUR THINGS WRITERS CAN LEARN

FROM THE BUSINESS MODEL

Writers more than frequently than not tell me they are stymied when it comes to marketing their book. They prefer sitting at their desk writing. They would love to hide in their little corner of the world and let the book sell itself.

However, the book won’t sell itself.

There are multi-million dollar deals for some authors. For all but very few authors. However, they have a proven track record or have had a unique life experience. For example

  • Simon & Schuster signed Mary Higgins Clark, the mystery writer, to a $10.1 million, five-book contract.
  • Dell Publishing’s agreement less than two weeks ago to pay $5.2 million for hardcover and paperback rights to two books by Thomas Harris, the author of three best sellers, including the current ”Silence of the Lambs.”
  • Malala Yousafzai, 15, will get a chance to tell her story with the publication of a book I Am Malala. The deal: 3 million dollars.
  • Amanda Knox agreed to a nearly $4 million book deal with HarperCollins about her trial and imprisonment in Italy for the murder of her British roommate.

Yes, the multimillion dollar book deals are out there for those persons with name recognition or with bizarre experiences. However, they aren’t out there for you or for me. For us marketing is viewed as a struggle and a challenge. We must work diligently to sell our books.

Business persons offers some marketing hints for authors. I’ve collected a four to share. NOTE: I’ve changed some of the material to reflect writing and readers rather than businesses and customers.

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As I read articles and columns about being successful in business I see hints which might help us market our books. After all, our book is a product and a product must be marketed if it is to be sold. And marketing requires us to develop an outgoing side to our personality. Sitting in a corner mouse-like doesn’t cut it.

In this article I’ll share four business-model lessons I’ve gleaned from reading different columns: developing an opening line, sell yourself first, developing empathy, and developing self-confidence.

SELL YOURSELF FIRST

When selling your book (product) what you really sell first is yourself. The ultimate product is (more…)

December 15, 2010

Carolyn’s Photographs for Sale

Filed under: MARKETING,PHOTOGRAPHY — carolyncholland @ 12:49 pm

CAROLYN’S COMPOSITIONS

ORIGINAL PHOTOGRAPHS FOR SALE

CHRISTMAS SPECIAL:

FREE SHIPPING/HANDLING FOR DECEMBER 2010 ORDERS!

All unframed photographs are $25.00 plus $2.50 shipping/handling.

For ordering information:

e-mail Carolyn C. Holland, chollandnews @ yahoo.com.

Photographs copywritten by Carolyn C. Holland

Click on photo to view enlargement…

This gazebo in the center of Ligonier, Pennsylvania, is surrounded by maroon dogwood blossoms. This photograph graced the cover of the 2009 Ligonier Calendar.

The Penn State band marched in the 2009 Ligonier Days parade. Reflections enhance the photograph. The Ligonier Gazebo in the distance sets the site for this photograph, which was featured in the 2010 Ligonier Calendar.

This graceful unicorn, featured in a stained glass window at the Olmstead Manor (a United Methodist Church retreat center) in Ludlow, Pennsylvania.

(more…)

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